Digital Art · Partnership Strategy · Connected Product
NYGILIA × Artpoint × Base
NYGILIA is a New York-based multidisciplinary artist whose fantasy-driven practice blends Afro-Caribbean culture, gaming, animation, and character design.
During the Paris 2024 Summer Olympics, Artpoint presented her digital artwork “4th Quarter” at Olympia Hall in celebration of the U.S. Basketball Team.
The Work
The collaboration connected the Paris exhibition with a Base Onchain Summer drop developed with NPC Labs.
My role covered partnership development, coordination among all participating teams, and the development and management of the phygital component. The release paired a digital collectible with redeemable custom merchandise, supported by programming, IP and rights planning, PR, marketing, and social media from concept through launch.