Lana Urso & Co.
Fusing Artists with Brands
We are an independent media and art consultancy fusing brands with emerging and established talent in fashion, film, music, the arts, tech and pop culture. We’re a licensing and project-based company working to identify and represent a myriad of talent to offer clients the very best in digital and artistic content.
BIO
Lana Urso
An innovator with strategic partnerships and brand alignments including over 15 years of digital media, business development and marketing experience; selling complex media and technology solutions to Fortune 500 Companies.
As a recognized expert in her field, she has gained extensive knowledge and expertise working with brands, agencies and emerging artists creating innovative content for experiential events, online, TV/OTT, mobile and product integrations. While working with global media companies she also represents a roster of emerging artists supporting their creative collaborations and licensing projects.
CURRENT PROJECT
Niio
Currently Lana Urso is heading up Business Development for Niio, the go-to premium platform for the discovery and display of moving image art. She is leading strategic partnerships with property developers, hospitality industry, public sector & private collectors implementing large scale rotating digital art installations.
PAST PROJECTS
DACRA & DESIGN DISTRICT MIAMI
Along with the support of DACRA and Kartell Miami my team and I launched a multimedia installation of seven massive digital proofs derived in hand-cut paper collage by the NY based multi- media artist Steven Rudin. The showcase took place during Miami Art Week in 2018, in center of the Miami Design District.
WME | IMG
Consulted and led brand partnerships for WME | IMG’s fashion and video design network Made to Measure (M2M).
Angler’s Hotel
Showcase with the NYC based multi-media artist Steven Rudin in the newly renovated lobby of the Angler’s Hotel at the launch of Miami Art Week in 2018.
PTA:
PLANES
TRAINS + AUTOMOBILES
Guided Marketing and Sales for Branded Entertainment and Sponsor Integrations for the very first Travel, Lifestyle and Culture OTT Channel.
H&M
In collaboration with Zenith Media NYC In 2014 helped develop and launch H&M’s first ever US in-app mobile video campaign for Isabel Marant Capsule Collection.
OFFSET by Shutterstock:
Helped launch an integrating marketing campaign and experiential event targeting the arts community, emerging and established photographers, creative agencies and curators educating and building brand awareness of Shutterstock’s new image licensing site OFFSET.
SERVICES PROVIDED
Business Strategy
Strategic Partnerships & Project Management
Product Development & Brand Identity
Content Creation & Distribution
Marketing & Media Strategy
Consumer & Experiential Marketing
PR and Media Outreach
Development of Art Direction & Concept