URSO

LANA

& Co.

Unleashing Innovation.

Strategic partnerships, platforms & infrastructure designed to bring ideas to life.

Gain a strategic ally and collaborator turning vision into execution through innovative platforms, technologies, and AI-powered infrastructure.

Creative Intelligence Architect

Lana operates at the intersection of AI, partnerships, and culture, designing and architecting systems that connect brands, IP, and talent into scalable opportunities.

Her work spans platform development, strategic partnerships, and global collaborations across art, music, design, and emerging technologies.

  • Designing and activating partnership ecosystems that turn creative concepts into scalable products, platforms, and real-world implementations.

    What this includes:

    • Strategic partnerships (brands, platforms, technology, distribution)

    • Product and platform development (physical, digital, AI-driven)

    • UX and system design across environments

    • Ecosystem strategy and go-to-market execution

  • Creating culturally resonant concepts and partnerships that translate brand identity into moments, narratives, and experiences.

    Scope:

    • Concept and narrative development

    • Artist selection and cultural alignment

    • Campaign, drop, and activation concepts

    • Visual and experiential direction across content, product, and environments

  • Designing experiential concepts that translate cultural ideas into immersive physical and digital environments.

    What this includes:

    • Experience and event concepting

    • Spatial storytelling across screens, venues, and installations

    • Audience journey and engagement design

    • Experiential technology direction (displays, hardware, platforms)

    • Hybrid physical and digital execution strategy

  • Building the systems behind creative IP for creators, platforms, and cultural organizations.

    What this includes:

    • Creative IP strategy and catalog development (visual, digital, music)

    • Licensing frameworks (on-chain and off-chain)

    • Collaboration structures between artists, brands, and institutions

    • Digital asset workflows and backend organization

  • Building creative and technology ecosystems that connect ideas, talent, and innovation.

    What this includes:

    • Partnership strategy and category mapping

    • Strategic prospecting and relationship development

    • Co-branded program design

    • Ecosystem advisory for cities, platforms, and foundations

  • Guiding teams exploring tokenized assets, cultural relevance, and emerging ownership models.

    What this includes:

    • Tokenized asset strategy

    • Narrative and market positioning

    • Ecosystem and partner mapping

    • Bridging traditional stakeholders with on-chain frameworks

  • Designing AI and Web3 products with a focus on clarity, usability, and cultural relevance, turning complex systems into structured, intuitive experiences.

    What this includes:

    • UX/UI concepting for AI products

    • Agent and workflow architecture

    • Module and dashboard design

    • Interaction design, behavior, and system logic

    • Prototyping across low-code and AI tools

    • Product storytelling for users and investors

  • You can engage me as:

    • Strategic partner for creative vision, brand launches, and large-scale collaborations

    • Product and UX advisor for AI, SaaS, and Web3 platforms

    • Creative and cultural advisor for digital, immersive, and experiential projects

    • Ecosystem partner for platforms, brands, and city-level cultural programs

 Projects

Pace Gallery| KnownOrigin

ARTECHOUSE

LiveART

RED-EYE Magazine

Infinite Objects

Vhils | ETERNO Gallery

Artist JaneDAO

Artist JaneDAO