IP · Connected Product · Experience
NPC Labs × Consensus
A connected product experience bringing together IP protection, physical merchandise, and live digital engagement.
The Work
Led partnership strategy, product integration, sponsorship development, and connected-merchandise planning for NPC Labs at Consensus through MINTangible.
The experience was presented at a NOLCHA event held during the Consensus conference. It combined IP authentication and management with QR commerce and NFC-enabled merchandise by JANEDOE and NYGILIA, giving attendees access to limited releases, future events, and digital experiences powered by IYK.
