Fashion · Mobile · Brand Innovation
H&M × Isabel Marant
H&M’s debut U.S. mobile video campaign, created for the Isabel Marant capsule collection and integrated directly into the brand’s app.
The Work
Directed a web design team in collaboration with Zenith Media NYC to develop and launch the campaign within the H&M mobile app.
Created an immersive mobile video experience that combined campaign storytelling, commerce, and digital brand innovation.
