LANA URSO

An innovator with strategic partnerships and brand alignments including over 15 years of digitalmedia, business development and marketing experience; selling complex media and technology

solutions to Fortune 500 Companies.

As a recognized expert in her field, she has gained extensive knowledge and expertise working with brands, agencies and emerging artists creating innovative content for experiential events, online,TV/OTT, mobile and product integrations. While working with global media companies she also represents a roster of emerging artistssupporting their creative collaborations and licensing projects.

Currently she is heading up Business Development for Niio, the go to premium platform forthe discover and display of moving image art. She is leading strategic partnerships with property developers, hospitality industry, public sector & private collectors implementing large scale rotating digital art installations.

lana@lanaurso.co

Dacra & Design District Miami:

Along with the support of DACRA and Kartell Miami my team and I launched a multimedia installation of seven massive digital proofs derived in hand-cut paper collage by the NY based multi-media artist Steven Rudin. The showcase took place during Miami Art Week in 2018, in center of the Miami Design District.

WME | IMG Media: M2M.TV

Consulted and led brand partnerships for WME | IMG fashion and design video network Made to Measure (M2M)

PTA: AKA Planes Trains + Automobiles

Guided Marketing and Sales for Branded Entertainment and Sponsor Integrations for the very first Travel, Lifestyle and Culture OTT Channel.

H&M

In collaboration with Zenith Media NYC. In 2014 helped develop and launch H&M’s first ever. US in-app mobile video campaign for Isabel Marant & Capsule Collection.

Business Strategy

Strategic Partnerships & Project Management

Product Development & Brand Identity

Content Creation & Distribution

Marketing & Media Strategy

Consumer & Experiential Marketing

PR & Media Outreach

Development of Art Direction & Concept

GET IN TOUCH

I love to listen and I am eagerly waiting to talk to you regarding your project. Get in touch with me if you have any queries and I will get back to you as soon as possible.

Mail Me

lana@lanaurso.co