URSO
LANA
& Co.
Unleashing Innovation. Empowering Artists & Brands.Your Strategic Advantage.
Gain a strategic ally and an invaluable collaborator, bringing your artistic vision to life through the most innovative platforms and technologies in the Web3 space.
WEB3 EXECUTIVE
With over two decades of experience, Lana is the go-to innovator for strategic partnerships, fusing brands and IP’s with emerging and established talent in the arts, culture, music and design.
Developing unique content and collaborations by pushing the boundaries of the blockchain as a creative medium.
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I work at the intersection of art, culture, technology and product design. I help artists, brands, platforms and institutions turn creative vision into real-world impact through strategy, collaboration and emerging technology.
My work blends concept development, creative storytelling, UX design and ecosystem strategy across both physical and digital environments.
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I design creative concepts and collaborations where art, music, fashion and brands intersect.
What this includes:
Concept development
Artist curation & brand alignment
Campaign and drop concepts
Narrative development & cultural positioning
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I create experiential concepts that bring cultural ideas to life across physical and digital spaces.
What this includes:
Experience and event concepting
Spatial storytelling across screens, venues and installations
Audience journey and engagement design
Experiential tech direction (display, hardware, platforms)
Hybrid physical/digital execution strategy
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I help creators, platforms and cultural organizations build scalable structures behind creative IP.
What this includes:
Creative IP strategy and catalog development (visual, digital, music)
Licensing frameworks (on-chain & off-chain)
Collaboration structures between artists, brands and institutions
Digital asset workflows and backend organization
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I build creative and tech ecosystems that connect concepts, talent and innovation.
What this includes:
Partnership strategy & category mapping
Prospecting & Relationship development
Co-branded program design
Ecosystem advisory for cities, platforms and foundations
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I guide teams exploring tokenized assets, cultural relevance and new digital ownership models.
What this includes:
Tokenized asset strategy
Narrative & market positioning
Ecosystem & partner mapping
Bridging traditional stakeholders with on-chain frameworks
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I help teams design intuitive, culturally informed AI and Web3 SaaS products. My focus is making complex systems feel clear, useful and meaningful.
What this includes:
UX/UI concepting for AI products
Agent & workflow architecture
Module and dashboard design
Vibe coding: behavior, logic, tone
Prototype design across low-code & AI tools
Product storytelling for users and investors
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You can engage me as:
Strategic Partner for creative vision, brand launches and large-scale collaborations
Product & UX Advisor for AI, SaaS & Web3 platforms
Creative & Cultural Consultant for digital, immersive & experiential projects
Ecosystem Partner for platform, brands & city-level Web3 cultural programs
Projects
Pace Gallery| KnownOrigin
ARTECHOUSE
LiveART
RED-EYE Magazine
Infinite Objects
Vhils | ETERNO Gallery
Artist JaneDAO
Artist JaneDAO